Individual Giving – an introduction
Part of our three-year pilot programme, Resilient Theatres: Resilient Communities, this webinar will provide an overview of different ways individuals can give to theatres.
We will hear from fundraising consultant David Burgess who is currently delivering bespoke training to a small cohort of Theatres at Risk, as part of Resilient Theatres: Resilient Communities. David will share his top tips for increasing donations from individuals including how to identify your audience and what motivates them, when membership schemes work well and when they don’t, and tips for making a compelling philanthropic ask.
We will also be joined by Thea Partridge of Ethical Good who will provide an overview of crowdfunding. Thea will talk about the different ways theatres can crowdfund, its benefits, how to set up a crowdfunding campaign and what you need to make your campaign a success.
We will also hear from fundraising professionals working in theatres about their approach to individual giving. More details will be announced soon.
Using case studies and practical tips, this webinar aims to highlight the different ways theatres can approach or enhance their approach to individual giving. It will provide an introductory overview of individual giving and will be suitable for theatre professionals at all levels and with varying degrees of knowledge or experience of fundraising.
Speaker biographies
David Burgess
David is a consultant and trainer specialising in helping arts, culture and higher education organisations of all shapes and sizes to achieve their fundraising goals. Following roles at Manchester Camerata, Royal Exchange Theatre, Glyndebourne, English Touring Opera and =mc, he set up Apollo Fundraising in 2016. David’s current and recent projects include leading a capital campaign to build a new home for a 100-year old rhinoceros and developing a legacy campaign to encourage writers to pen the most powerful sentence they’ll ever write. David is also chair of the Chartered Institute of Fundraising’s Cultural Sector Network.
Thea Partridge
Thea Partridge is an accomplished Marketing and Communications Director with extensive experience across entertainment, travel, fintech, and the non-profit sector. Known for her innovative and pragmatic approach, Thea excels in project and partnership management, PR, events, and fundraising. She began work at Ethical Good in 2019, a consultancy that enables organisations to make world changing social and planet ideas possible. Since then, her passion to enable positive change has led her to coach hundreds of charities on utilising the Crowdfunder UK platform to achieve their fundraising goals. She worked with Theatres Trust to spearhead the successful #SaveOurTheatres crowdfunding campaign, which raised over £1.7m for 88 UK theatres.